International Chamber of Commerce Cookie Guide
Finally someone has understood the UK cookie law and come up with a guide on how to interpret it. Believe it or not this wasn’t the ICO it was in fact The International Chamber of Commerce.

DOWNLOAD THE PDF GUIDE or visit the ICC website
“ICC UK will update this guide on a regular basis to include further developments in the regulation of cookies and examples of best practice in complying with UK law.”
For us the most important part of the guide is this:
“These cookies [performance cookies for website improvements] only collect information about website usage for the benefit of the website operator, consent for use of these types of cookies may be obtained in any of the ways outlined earlier in this guide, for instance in the terms and conditions of the site or when the user changes the settings for the site. The method used will depend on the nature of the website, and the precise function/use of the cookies involved”
This would appear to cover off the biggest concern for website owners / managers. Add a few lines of text to your T’s & C’s and you should be ok. Again, this isn’t legal advice but it’s the route we are going to follow until we find out what other organisation are doing.
“The ICC UK guide is not a statement of the law and does not constitute legal advice. Website operators are responsible for their own compliance strategies, depending on the cookies they use and the nature of the website. ICC UK does not endorse any particular method for gaining website users’ consent.”
Useful information about the technical aspects of cookies can be found at: www.allaboutcookies.org
About the author
Richard Johnson is our Lead Consultant and has over 12 years experience in the digital sector.
Richard Johnson
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